Yes, there was plenty of media hysteria about the fallout for James Packer. And social media overflowed with opinions. But more so this is a turning point for the industry as a whole.

The issue we face isn’t about capturing any profit opportunity that’s possible right now, but actively doing what we know needs to be done to help ensure a financially sustainable future – and we need to ask, what can we do right now to achieve it?

Can the gaming industry self-regulate? Unfortunately, there are many in the general public who would probably say no.

Because right now it's facing a huge challenge:  the risk of becoming unsustainable. It's a real threat. And in some ways, it's an existential one.