Hyper-casual games started as arcade games and are now accessible on mobile devices. Some people attribute the term “hyper” to these games’ absorbing and fast paced nature. “Casual” simply refers to the convenience of accessing these games via mobile devices. Hyper-casual games are easy to learn and require little focused attention.
One thing the COVID-19 pandemic has done is accelerate trends. Changes in consumer and business behaviour that strolled along before the great upheaval of 2020 quickly shifted into high gear.
Gone are the days when the best way to market a business was through traditional advertising and direct mail. Today's marketers have far more effective options, including gamification, and they're using them.
Yes, there was plenty of media hysteria about the fallout for James Packer. And social media overflowed with opinions. But more so this is a turning point for the industry as a whole.
The issue we face isn’t about capturing any profit opportunity that’s possible right now, but actively doing what we know needs to be done to help ensure a financially sustainable future – and we need to ask, what can we do right now to achieve it?
Can the gaming industry self-regulate? Unfortunately, there are many in the general public who would probably say no.
Because right now it's facing a huge challenge: the risk of becoming unsustainable. It's a real threat. And in some ways, it's an existential one.