Cherry Hub joins innovative companies to form the Sports Technology Alliance

October 2022

“We are thrilled to announce that Cherry Hub is a founding member of the Sports Technology Alliance”Craig Kinross - Director.

The Sports Technology Alliance is made up of market leaders in their respective fields. A collective of pioneering technology companies that are driven to design, deliver, and support innovative solutions that enable the growth of sport. We all share a passion for excellence in our field and the philosophy that an integrated approach to the use of technology will support sports organisations to become more secure, engaging, and sustainable.

Cherry Hub joins the following organisations as founding members of the Sports Technology Alliance:

  • Sport:80 – Sports Business Management Technology
  • etrainu - Learning Management
  • Joymo - OTT & Live Streaming
  • Refbook - Officials Management
  • Globocol - Safeguarding & Case Management
  • Rosterfy - Volunteer & Workforce Management
  • New Start Mobile - Web and Mobile Applications
  • iSponsor – Fundraising


In forming the Sports Technology Alliance, we recognised that no single technology solution can deliver against a sports organisations’ every need. That’s why we are committed to using our combined expertise to support sports organisations in establishing a highly functional digital ecosystem. In doing so, our aim is to help sports organisations capitalise on significant operational and commercial opportunities made possible using integrated technologies.

Many of the partners already work together and have delivered solutions that reinforce the collective vision. Under the Sports Technology Alliance banner, our aim is to build on this collaboration and make integrated solutions more accessible for sports organisations.

If you would like to find out more about the Sports Technology Alliance and its work, please get in touch by clicking here.