Mobile wallet


A complete branded Mastercard debit card digital membership and mobile wallet solution in one, tailored specifically for your venue. Utilising today's consumer push to contactless transactions which now make up over 80% of POS transactions. Utilising the mobile wallet will improve database integrity and Know-Your-Client processes whilst providing great security and reduced fraud.

Why businesses choose mobile wallet to engage

A cherrypay mobile wallet is a platform that enables improved customer service, communications and marketing... as well as payments.

Apps are used per month on average, including utility apps

Mobile device real-estate is becoming increasingly scarce, users have app fatigue.

Mobile Wallet Passes are Installed

Mobile Wallet Passes are Never Removed

Mobile Wallet creates an instant and lasting communication channel outside the app for business, with unparalleled install and retention rates.




cherrypay solution

Grow your customer base

Build your brand loyalty

Reduce your cost of marketing

Digital Gift Card

Promote brand awareness and boost revenues

Enhance membership programs and build loyalty

Instant digital delivery

Deliver instantly and the recipient can use immediately offering real-time benefits.

Mobility benefits

Digital security and activation controls. Track behaviour, conversion rates and build a comprehensive customer database. Activate location-based engagement and easily send reminders.

Cost saving

Cheaper than plastic. More efficient for staff. Cheaper than existing physical card programs used and no stock control risks.

Environmentally friendly

Save on plastic waste.

Generate new leads, activate a stagnant database and increase interactions.

The convenience and versatility of digital gift cards is ideal for member engagement.

Integrate with membership and loyalty applications

Provide integration to provide real-time benefits and allow loyal members toinstantly convert loyalty benefits to funds. Improve database integrity fromKnow-Your Client (KYC) processes.

Incentivise interactions with activation controls

Provide incentives for using the digital card in venue or with sponsor andmerchant partners.

Sponsor and merchant partner engagement

Provide rewards for interactions with loyalty partners or with targeted campaigns. Estimated value $300 per annum per active member.

Mobility benefits

Activate location-based engagement and easily send reminders. Digital security and activation controls reducing fraud. Track behaviour, conversion rates and build a comprehensive customer database.

Cost saving

Option to replace physical cards and save on printing and postage costs.

Environmentally friendly

Save on plastic waste.

Reloadable Debit MasterCard

cherrypay is aligned with global macrotrends


  • 9 of 10 Australians own a smartphone
  • 94% take their devices when they leave the house
  • 71% feel safer with their device
  • 80% of Point-of-Sale transactions are contactless

Covid-19 Drivers

  • Personal Safety
  • Socially Responsible
  • Contactless Engagement
    • Payments
    • Access

Open-Banking (Consumer Data Rights) being applied to Payments

  • UK introduced in January 2018
  • Australia 2.5 years later in July 2020

Download cherrypay

The Target Market Determination for this product can be found here.

The cherrypay Mastercard is issued by EML Payment Solutions Limited ABN 30 131 436 532 AFSL 404131 pursuant to license by Mastercard Asia/Pacific Pty. Ltd. Mastercard and the Mastercard brand mark are registered trademarks and the circles design and Tap & go are trademarks of Mastercard International Incorporated. Apple, Apple Logo, Apple Pay, iPhone and Face ID are trademarks of Apple Inc., registered in the U.S. and other countries.