Digital Membership / Mobile wallet


A branded digital membership card and mobile wallet solution tailored specifically for the hospitality and entertainment membership venues. Meeting your patrons expectations and delighting them with a convenient and easy to use digital experience enabling improved customer service, communications and marketing opportunities anywhere anytime.


  • 9 out of 10 Australians own a smartphone and greater than 80% POS transactions are now contactless
  • Instant, relevant engagement that deepens customer relationships
  • Can increase average customer spend up to 25%
  • Reduced administration on gifts, rewards and promotion programs
  • Integration with key venue operations providing further efficiencies
  • Additional assets to engage promotional partners and sponsors. Potential value estimated at around $300 per active member per annum
  • Greater security and reduced fraud
  • Improved database integrity from Know-Your-Client processes

The Target Market Determination for this product can be found here.

The cherrypay Mastercard is issued by EML Payment Solutions Limited ABN 30 131 436 532 AFSL 404131 pursuant to license by Mastercard Asia/Pacific Pte. Ltd. Mastercard and the Mastercard brand mark are registered trademarks and the circles design and Tap & go are trademarks of Mastercard International Incorporated. Apple, Apple Logo, Apple Pay, iPhone and Face ID are trademarks of Apple Inc., registered in the U.S. and other countries.