Cherry Hub, a fellow co-founder of the Sports Technology Alliance, are a digital platform driving higher customer acquisition and engagement by integrating their digital marketing tech via multiple online and physical channels with the end customers mobile phone wallet.
Our partnership focuses primarily on the gamification and digital membership card functionalities that Cherry Hub provide, solutions which we believe Sport:80 partners can use as vital tools to improve their acquisition and retention of members.
Jonny Turner, COO at Sport:80, said: “We understand that sports organisations are always looking for new, innovative solutions to acquire customers and keep them engaged.
"Our partnership with Cherry Hub was formed to support them to do this more effectively. We have already seen how powerful the gamification and digital marketing elements of their product suite can be and we are very excited to see them put into practice with NGBs.
”Their gamification solution, known as ‘CherryPlay’, provides a unique method for organisations to stand out in the crowd. It is an interactive game solution that can be deployed via any online channel and played anywhere anytime on desktop, tablet or mobile device. Games are individually branded to each organisation, to create touch-points with potential new customers and maintain contact and engagement with members.
The games are a fun way to capture your audience's attention and retain it, promoting brand awareness and sponsor engagement, increasing participation, and improving reach.