Cherryplay

Play. Engage.
Be recognised.

Bring more excitement to your venue with Cherryplay - an engaging suite of interactive games and competitions designed to drive participation, build community and reward loyalty. From venue-wide challenges to exciting tournaments, Cherryplay turns everyday engagement into experiences your members and staff will love.

A league of games for your ‍‍venue

Bring your venue to life with a suite of interactive games designed to get everyone involved. From friendly competition to exciting tournaments, Cherryplay creates memorable experiences that encourage participation, strengthen connections and keep members coming back for more.

CherryChallenge

Venue vs venue staff competition.

Tournamillions

Progressive jackpot game for members.

More games

Coming soon...
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Drive participation

Turn everyday activity into gameplay.

Build community

Create friendly competition within your venue and across clubs.

Reward loyalty

Unlock real rewards, exclusive offers and unique experiences.

Gain insights

Track engagement and performance in real time.

Flexible & scaleable

Add new games and campaigns as your venue's needs evolve.

Cherry challenge

Staff competition with real rewards

Cherry Challenge turns staff engagement into friendly venue-vs-venue competition. Staff earn Pipcoins through workplace participation, climb their venue leaderboard and compete with clubs across NSW — with the ultimate final at AGE 2027.

Explore Cherry Challenge →
Tournamillions

Play for the big win

Tournamillions is a fun, interactive game for members with progressive jackpots, leaderboards and exciting prizes. It’s designed to drive play, increase engagement and keep members coming back for more.

Explore Tournamillions →

How Cherryplay works

A simple and seamless way to bring games, rewards and engagement to life at your venue.

Choose your games

Select from Cherry Challenge, Tournamillions and more as they’re released.

Set it up

We’ll help configure the games for your venue and brand.

Your people play

Staff or members earn points, climb leaderboards and unlock rewards.

See the impact

Track participation, engagement and outcomes in real time.

Frequently asked questions

What games are available on Cherryplay?
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Can we customise the games for our venue?
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Do members need to download an app?
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How are rewards managed?
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Let's add more play to your venue.

Book a demo to see how Cherryplay can help you engage your staff and members.
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