More than a job

Build a career

Grow performance. Reward contribution. Develop people.

Cherry Club is a staff performance, rewards and development program designed to help clubs build stronger teams, recognise achievements and deliver better business outcomes.

From everyday contributions to extraordinary experiences, Cherry Club gives your people more reasons to get involved with your venue, grow their skills and feel a part of something bigger.

Happy teams. Stronger clubs.

Cherry Club turns everyday actions into meaningful rewards, helping clubs build engaged teams, recognise great work and achieve measurable business outcomes.

Grow membership

Encourage the everyday actions that help attract new members, increase renewals and strengthen member engagement.

Improve attendance

Recognise positive team attendance, punctuality and roster improvements to help reduce avoidable disruptions.

Keep great people

Build a culture of recognition that makes employees feel valued, motivated and connected to your club.

Build careers

Encourage training, mentoring and professional development while showcasing long-term career opportunities within the club industry.

Reward what matters

Connect recognition and rewards to measurable goals, from membership growth and service performance to training and staff participation.

Recognise everyone

Create fair opportunities for recognition across departments, roles and employment types, with targets tailored to your venue.

How Cherry Club works

Set goals. Celebrate wins. Reward your team.
Every club is different, so Cherry Club is designed to support the goals that matter most to your venue.

Set your goals

Choose measurable team targets that align with your club's priorities, whether that's growing membership, improving service, strengthening workforce reliability or encouraging staff development.

Get your team involved

Keep employees connected through their digital membership, Cherrypass, with updates on goals, progress, rewards and upcoming opportunities.

Recognise and reward

Celebrate achievements with reward points, Pipcoins and other approved incentives. From completing training to achieving team targets, great contributions deserve recognition.

Watch your club grow

Track progress against your goals, celebrate team achievements and create more opportunities for your people to learn, contribute and succeed.

Cherry challenge

Ready, set, `Cherry Challenge`

A little friendly rivalry. A whole lot of fun. Cherry Challenge brings together employees from participating clubs. Earn Pipcoins, take on challenges, climb the leaderboards and cheer on your club as you compete against venues across the industry.

With monthly challenges, bonus opportunities and exciting prizes along the way, there's always something to play for.

The road to Vegas starts here

The inaugural Cherry Challenge will culminate at the Australian Gaming Expo (AGE) in Sydney in August 2027, venue champions and a Golden Wildcard will compete for a trip to Las Vegas for two!

40 clubs. 40 champions. One wildcard. One stage. One trip to Vegas.

Competition structure, eligibility and prizes are subject to final confirmation.

EBET COUNTRY

Turn a job into a `career`

Ebet Country is an optional professional development experience connecting participating metropolitan and regional venues through reciprocal learning, study visits and industry exposure.

Partner-club study visits and learning experiences
Mentoring and peer networking
Exposure to different departments and operating models
Short, structured cross-venue experiences
Career stories and long-term opportunities

Be part of the first venues shaping `Cherry Club`

Join 40 Founding Clubs in 2027 and give your people the recognition, opportunities and career pathways they deserve while driving real results for your venue.