Cherry Challenge

Friendly competition.
Real results.

Cherry Challenge turns everyday participation into a fun, inter-venue competition, helping clubs engage staff, reward contribution and build a stronger, more connected team.

What is‍
‍Cherry Challenge?

Cherry Challenge is a staff competition powered by Cherryplay, where employees earn Pipcoins for approved workplace activities, climb their venue leaderboard and compete with clubs across NSW — with the ultimate final at AGE 2027.

Explore Cherryplay →

How it works

01.

Earn Pipcoins

Complete challenges to earn Pipcoins and climb the leaderboard.

02.

Play & compete

Take on fun challenges and compete with staff across your venue.

03.

Climb the leaderboard

See where you rank and keep pushing your way to the top.

04.

Win rewards

The best performers earn rewards, with the ultimate prize waiting at AGE 2027.

What your staff get

  • Earn Pipcoins for workplace participation
  • Compete in inter-venue and themed challenge rounds
  • Your own venue leaderboard
  • Monthly bonus campaigns and random rewards
  • A venue final to crown your Cherry Challenge Champion
  • A chance to represent your club at AGE 2027
  • Be part of a bigger club industry community

The road to AGE 2027

Your venue champion will represent your club on the national stage at the Australian Gaming & Hospitality Expo in Sydney, with one national winner taking home an epic trip to Vegas.

Learn More About The Final →

Ready to get
your club
on the leaderboard?

Join Cherry Challenge and give your team a fun, engaging and rewarding experience.

Get Started →

Let's bring
Cherry Challenge
to your club.

Book a demo to see how Cherry Challenge can help you engage, reward and recognise your team.

Book A Demo →
How do staff earn Pipcoins? +
Staff earn Pipcoins by completing challenges and participating in Cherry Challenge activities. The more they participate, the more they can climb the leaderboard and earn rewards.
Can we customise the challenges for our venue? +
Yes. Cherry Challenge can be tailored to suit your venue, your team and the types of challenges you want to run.
Do members need to download an app? +
Cherry Challenge is designed to make participation simple and accessible for your team.
How does Cherry Challenge work across multiple venues? +
Staff can compete within their own venue while also taking part in inter-venue challenges and competing on the wider leaderboard.