For most venues, player communication has always been a bit of a balancing act. Send too little and engagement drops away. Send too much, and members start tuning out. Finding that middle ground has traditionally relied on experience, instinct and a fair bit of trial and error.
Cherryperks shifts that dynamic.
Designed as an AI-powered messaging layer within the Cherryhub ecosystem, Cherryperks brings a more intelligent approach to how venues communicate with their members. Instead of relying on manual campaign creation and broad assumptions, it uses real-time data and built-in AI to help deliver the right message to the right audience, at the right time, without overloading the member.
What makes this more powerful is its integration with Ebet’s data environment. Messaging is no longer based on static lists or scheduled campaigns; it’s driven by behaviour. That means communications can respond to what’s actually happening across the venue, not what happened last week or even last month.
That becomes critical in the context of loyalty programs, where communication is what connects the member to the value of the program. Points, tiers and rewards only work if they’re visible, relevant and timely. Generic offers or poor timing can quickly dilute that value. By using behavioural data, Cherryperks helps ensure that loyalty messaging reflects actual member activity and reinforces engagement at the moments that matter most.
Just as importantly, it fits seamlessly into the workflow. AI is built directly into the compose experience, helping teams generate clear, concise push notifications in seconds. Messages can be refined instantly, with tone adapted depending on the objective, whether that’s promotional, informational or time-sensitive. Everything is optimised for mobile, ensuring messages are not just sent, but actually read and understood.
But driving engagement is only part of the equation. Protecting it is just as important.
Over-messaging has become one of the biggest risks in player communication, quietly eroding trust and long-term loyalty. Cherryperks actively works against that, reviewing every message before it’s sent and providing real-time guidance on quality, clarity and timing. It flags when segments are being over-targeted, highlights potential issues, and gives teams a clearer sense of when to send, what to adjust, and when to hold back.
The result is a more balanced approach where technology does the heavy lifting, and staff can focus on making better decisions rather than simply producing more content.
For venues, that translates into stronger engagement, a better member experience and faster campaign execution. Less time spent drafting and second-guessing, and more confidence that the messages going out are relevant, timely and effective.
Cherryperks isn’t about sending more messages. It’s about sending better ones powered by real data, real behaviour, and real-time insight.
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