Cherrypass Geo-Fencing: Right Place. Right Time. Right Message.

Cherrypass Geo-Fencing: Right Place. Right Time. Right Message.

What if you could welcome members the moment they arrive, promote an offer in the sports bar or members' lounge, or remind them about an event while they're already at your venue?

With the latest geo-fencing capabilities in Cherrypass, you can.

How geo-fencing transforms hospitality marketing

Traditional marketing relies on hoping your members see your message before they make plans. Geo-fencing flips the script by using proximity.

Available as part of the Cherrypass Push Notifications feature, this technology integrates natively with digital membership cards stored in mobile wallets. When a member crosses a virtual boundary you have set up around your venue, a lock-screen notification is triggered automatically.

It is a smarter way to move beyond traditional marketing and create personalized, frictionless experiences in real time.

Scale your engagement with distinct venue zones

Perfect for larger venues, Cherrypass geo-fencing allows you to create up to 10 distinct engagement zones (each at least 100 metres apart). Whether members arrive through different entrances or move between facilities, you can deliver timely, location-specific messages throughout their visit.

Because your venue likely has multiple points of interest, your messaging can adapt to where your patron is standing. Whether members arrive through different entrances, park in a specific structure, or move between separate dining and gaming facilities, you can deliver highly specific messages tailored to their physical journey throughout their visit.

It's a smarter way to engage members, drive venue activity and deliver the right message at the right moment.

Because when communication is timely and relevant, members are more likely to engage.

Ready to engage your members in real time?

Discover how digital membership cards can transform your venue's foot traffic. Contact the Cherryhub team or call us at 1300 060 026 to see Cherrypass in action.